Nationally Distinguished
Media Firm.
Democrats are suicidally empathetic and we keep
getting our asses kicked for it.
Democrats are suicidally empathetic and we keep
getting our asses kicked for it.
"For more than thirty years, Strother Strategies has been inventing the tactics
that win modern campaigns."
Blanche Lincoln for Congress. Negative first, then positive to insulate the candidate.
First firm to put a campaign on the Internet – Richard Fisher for U.S. Senate.
First firm to utilize text message in a political ad.
Shifting broadcast cable buys heavily into targeted digital streams. Numerous campaigns from 2014.
Created "The Daisy Ad" of the modern era. Ran once, discussed continually.
Ballot • Labor • Advocacy
Strategy
Featured Campaign
Union Advocacy
Rock The Vote
Advocacy Spot
High Impact
"Winners write legislation and losers write op-eds."
It’s malpractice when an ad is seen by someone not registered. We use dozens of matrixes and AI to place creative. We've been rewarded for best use of AI in the last three cycles.
We’ve written and directed thousands of ads. We do all the work in-house because no one could do it better. You hire us, you get us. Hard stop.
We are in the business of telling stories. A story must be compelling and germane. If an ad doesn’t connect on a personal level, it’s a failure.
We are screen agnostic. "Surround sound" approach. We don’t buy stations – we buy voters’ attention no matter where they are browsing.
(Written by AI, when prompted "who is dane strother")
Dane Strother is an American Democratic political strategist, media commentator, and former journalist known for his work in political media and communications.
He has worked for decades as a political media consultant helping Democratic candidates and organizations with campaign strategy and messaging. Strother has been involved with media firms such as Strother Duffy Strother and Strother Nuckels Strategies based in Washington, D.C.
Earlier in his career, he was a reporter and was part of the 1988 Pulitzer Prize-winning staff at the Lawrence Eagle-Tribune. He frequently appears as a commentator and author on political topics, including writing for outlets like RealClearPolitics.
Strother has been quoted more than 1,000 times in America’s leading publications. He has lectured at Harvard University, University of Kansas, LSU, Northwestern University, Appalachian State, Johns Hopkins in D.C. and Bologna, Italy, and Washington and Lee among others.
Overall, Dane Strother has built a career as a seasoned Democratic strategist and communications professional, contributing to successful political messaging, campaign media production, strategic consulting for both political and corporate clients, and political commentary in national media.
The Legacy of Raymond Strother
AAPC Hall of Fame Inductee
Raymond Strother is remembered for bringing humanity and authenticity to political persuasion. He bridged the worlds of journalism, advertising, and politics — helping define the voice of modern American campaigning and is often credited with creating modern political consulting.
"Falling Up: How a Redneck Helped Invent Political Consulting"
LEGACY SPOTS: